Influencer Resources

How to Get Sponsored By Brands

June 23, 2022

I’m Tara.
 I'm an influencer strategy expert, the host of Project Influence the Podcast, and the founder of Creator Cube™, a co-creating space for content creators. 
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Gimme that

If you’re here because you’re ready to start getting brand sponsorships and landing paid brand deals on Instagram, then you are in the right place! I’m sharing exactly how to land a brand sponsorship no matter how big or small your following on Instagram. 

How to get sponsored by brands

Figuring out how to get paid for brand sponsorship isn’t always easy or straightforward. I can’t tell you how many times I took free products or undercharged for posts on Instagram because of bad advice I read on the internet… (it was a lot folks…)  

But as a full-time Influencer and Influencer coach, I want to make sure that you’re not making the same mistakes I’ve made. And that’s why I’m helping you land your first brand sponsorship TODAY. No matter your experience or your audience size. 

When you’re done reading this post, read my other helpful Influencer guides!

Now let’s start with the basics. What is a brand sponsorship? A brand sponsorship is when you promote a brand or product to your audience and the brand pays you for the content you create. It’s the equivalent of getting paid to post on Instagram and coincidently is also the number one question I get asked about becoming an Influencer.

The next question I get asked the most is… How many followers do you need to have in order to land a brand sponsorship? Well, the short answer is, that there is no minimum number of followers you need to have to get sponsored. I know, I know, vague… Keep reading and I’ll give you more concrete answers. 

How many followers do you need to get sponsored?

I already said above that this post is meant to help you land brand sponsorships, no matter how many followers you have right now, but let’s face it. You’re still probably asking yourself exactly how many followers you need to make $$$ on Instagram. 

Mirco-Influencers are really stealing the spotlight when it comes to brand sponsorships in 2022. And a Micro-Influencer is someone with anywhere from 10k up to 50k followers on Instagram. (I know that’s a big range! Learn more about Micro-Influencers here.) 

Here’s the thing…

brand sponsorship

YUP. Let’s say it louder for the people in the back. You don’t need to have a certain amount of followers to start getting brand sponsorships. What matters more is that your followers are engaged, that they trust you, and that you’ve built up a relationship with them. 

In this recent post, I defined what a Micro-Influencer is and how you can use your followers to start making money on Instagram. That being said, you can and SHOULD get started making money on Instagram today. The number of followers is just going to act as a guide to help you set your rates competitively. 

If you’re ready to take the guesswork out of setting your rates as an Influencer, download my free Influencer Rates and Revenue Calculator. This calculator makes setting your rates and understanding your revenue as easy as 1-2-3. 

Ok. So we’ve established that there’s no magic number of followers that you need to have to start landing brand sponsorships on Instagram. So how do you go about actually landing them?

How to land paid brand deals

I have 5 quick steps on how to get paid brand deals on Instagram:

  1. Set your prices → use my FREE Rates and Revenue Calculator
  2. Create a media kit → use a template like this one! 
  3. Find brands to contact
  4. Pitch brands → steal my EXACT pitch deck
  5. Negotiate the brand deal

You’re only 5 easy steps away from landing your first paid brand sponsorship on Instagram, and I am not leaving you alone in the process. Besides the resources I’ve already linked you to, I’m also teaching a brand new, FREE, and LIVE class called “How to Land Paid Brand Deals.” And in that class, I am going to be walking you through each of these steps. 

I’ll also be sharing tips to find the right contacts for reaching out to brands, and I’ll help you negotiate your first brand deal in my live Q&A at the end! So bring your questions, because I can’t wait to help you land your first brand sponsorship. 

And in the meantime, come hang out with me on Instagram → @taradcarr. There I’m always answering your questions in my stories and reels so you don’t miss a beat.

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