Business

How Do I Become a Paid Influencer?

June 30, 2022

I’m Tara.
 I'm an influencer strategy expert, the host of Project Influence the Podcast, and the founder of Creator Cube™, a co-creating space for content creators. 
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Gimme that

If you’re here because you’re ready to start monetizing your Instagram and make money for sharing your passions, then you are in the right place. As an Influencer and Influencer coach, I’m here to help you learn how to become a paid Influencer. So grab a coffee and your notebook and let’s go! 

What is a paid Influencer? 

paid Influencer

An Influencer is a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media. And so a paid Influencer is someone who gets paid to do that! 

A paid Influencer is someone who is getting paid to influence using their social media and online presence. You can be an Instagram Influencer, TikTok Influencer, or blogger, or have your feet in all of those baskets. But the thing to note here is that you’re being paid to Influence others. 

Here’s the caveat… being an Influencer is so much more than snapping pictures and using the right hashtags. To become a paid Influencer in 2022 you need to have an engaged and trusting audience who relates to you and trusts you to help them make decisions. You need to cultivate a relationship with your audience but you also need to be able to pitch brands, discuss payment terms and file your taxes.

There is a lot that goes into launching your Influencer Marketing business. As an Influencer coach, I’m here to help you get started. So if you’ve been asking yourself how you can become a paid Influencer, well keep reading babe! 

How do I become a paid Influencer?

Becoming a paid Influencer can be as easy as pitching a brand for a paid sponsorship! But… pitching brands for sponsorships isn’t all that easy. In fact, one of the number one questions that I get asked is, “Tara, how can I pitch brands for paid sponsorship!?”

To become a paid Influencer, first, you need to start building up your influence online. Start communicating with your audience and building up a relationship with them. Engagement is everything these days, so make sure that you’re engaging with the people following you online. Answer their questions, and ask them questions to encourage them to engage with you. 

Once you’re built a rapport with your audience and they’ve started to come to you for answers, you can start pitching brands for work. I suggest starting with the brands and things that you already use at home. Create a spreadsheet of everyday brands that you love and know your audience will love. Then do some digging to find their brand partnerships manager. 

Next, you need to create your media kit. A media kit is a document that works like a resume. You’ll send it to a brand that you want to work with and it’ll outline your best metrics for them. Make sure you include social links and contact information so that the brand can easily find you. 

Alright, so you know who you want to work with and you have a media kit. You’re ready to start pitching brands to become a paid Influencer! Obviously, there’s more that goes into being a paid Influencer, but getting started is as easy as sending out some emails with a high-quality media kit → like this one

How much does an influencer get paid?

Now you’re probably feeling motivated and ready to start pitching brands. But you’re still unsure about what to charge. Setting your rates can be one of the hardest parts of launching your new Influencer business. 

You want to charge what you’re worth, but you also don’t want to set your rates too high and lose the job altogether. I can remember when I first started working as an Influencer, at this point I just wanted someone else to tell me how much I should charge for a post! Unfortunately, you’re the only one who really knows the value of your content because it so often comes down to your engagement, more than the quality of your content or your follower #. 

I know, right now you’re screaming, “Tara! Just tell us how much an Influencer gets paid!”. Alright, I hear you loud and clear. Ready to know exactly how much an Influencer gets paid? I have a free resource that is going to help you start right now! 

Download my monthly rates calculator for FREE.

This calculator makes finding out your potential monthly income as easy as 1-2-3. You simply input your effort level and your audience size and the calculator will give you potential monthly income figures for your Instagram! 

Download my monthly rates calculator for FREE to find out how much you could get paid every month as a paid Influencer on Instagram. 

Do you have any questions about working and getting paid as an Influencer? Come hang out with me on Instagram → @taradcarr where I’m always answering your TOP questions in my stories and reels!  

When you’re done reading this post, read my other helpful Influencer guides!

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